In order to establish a culture where transversal management and collaboration are valued, several large private and public organizations are making significant efforts. Their goal: to break silos and optimize the time and resources to deal with digital transformations and the rapid evolution of business models .
The objectives of virtual assistants, departments or functions are often in competition with each other. The culture of collaboration rather aims to optimize all resources (human, financial, material and technological) so that they are devoted to common objectives.
Regardless of the department, sector of activity or type of industry in which they operate, expert managers must remain relevant and maintain the value of their services. For this, they are required to change the way they deal with their internal customers, and this by their posture (their way of being and acting) towards them.
Develop the customer experience internally
The customer approach as well as the customer experience are concepts widely used in sales, marketing and in the field of customer service. Each step of the process surrounding the sale of a product or service must exceed the expectations of the customer in order to create a positive and memorable memory in this one. This is what will build a lasting loyalty relationship between the customer, the brand and the organization.
These concepts have been transposed to employee experience and candidate experience. We want to create a sense of belonging, pride and a commitment between the employee, the candidate and the organization.
Establish a culture of collaboration
Some people disagree with the fact of creating internal customer-supplier relationships between different departments, functions or divisions of the same organization. It is however suggested to see the customer experience as one of the markers of the organizational culture.
Expert managers from different departments, functions and divisions must learn to sell and influence their internal customers. They must exceed their expectations and create positive experiences rather than imposing their processes and procedures. Thus, their customers will no longer want to avoid them and will rather want to involve them in their project.
Collaborate rather than compete
Virtual assistants Combined with expertise, the ability to influence and sell are skills that allow professionals, managers and leaders to be considered as real business partners with whom it is more profitable to collaborate than to compete.
Avoid obstacles
One of the main challenges quickly faced by experts and managers on the way to the customer approach is to perceive needs that customers are not yet ready to buy. And it is precisely here that the capacities to influence and sell become key skills.
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